National Women's Soccer League
  • New York, NY, USA
  • Salary
  • Full Time


The National Women's Soccer League (NWSL) is the top professional women's soccer league in the USA, with 12 teams and 300+ of the best soccer players globally. In just its 10th season, the league continues to grow exponentially: In 2022, the NWSL shattered all-time fan attendance records, more than two dozen markets expressed demand for expansion teams, valuations of teams multiplied by double digits, several new C-suite executives were hired, and the league continues to receive unprecedented interest from sponsors and media partners alike.

The NWSL Marketing organization activates the programs that power the NWSL brand to grow its fan base and amplify business impact. The Digital Marketing Coordinator, reporting to the Director of Business Intelligence, will play a crucial role in the League's success in scaling and strengthening fan engagement and revenue.

The Digital Marketing Coordinator will assist, support, and coordinate with the Marketing Team in creating multi-channel digital marketing campaigns. The successful candidate must have strong project management skills, the ability to work cross-functionally, and a bias for action as this entrepreneurial role will aid in building the foundation of the new Marketing department.

Primary Responsibilities:

Project Management

  • Maintain marketing campaign calendar to provide cross-functional visibility into day-to-day digital activities.
  • Manage creative asset requests, briefing, and development processes to execute key campaigns.

Channel Management

  • Assist in developing, managing, and executing digital marketing campaigns across search, display, social, and email to deliver established business goals.
  • Support planning, briefing, execution, and optimization of all paid media campaigns.
  • Set up, execute and optimize email campaigns targeting key audiences with personalized messaging and offers.
  • A/B test campaigns to optimize performance and gain new learnings.
  • Assist in creating innovative new digital campaigns that further amplify and/or support Team, Player and Partner marketing efforts.
  • Produce weekly reporting, and ad hoc analyses, on campaign results and website trends with actionable insights around wins and learnings.
  • Ensure the fan remains the center of every strategy, every program, and every touchpoint while business objectives are met.


  • 2-5 years of demonstrated hands-on experience managing digital marketing acquisition campaigns across search, social, display and email.
  • Strong project management skills and attention to detail.
  • Have above average skillset in PowerPoint and/or Google Slides with aptitude in developing executive-level presentations.
  • Ability to work effectively in a fast-paced, team environment.
  • Familiarity with project management tools such as Asana.
  • Outstanding communication skills and ability to work across departments while managing multiple projects.

Annual Salary Range: $60,000 - $70,000

NWSL salaries are contingent upon candidates' qualifications, functional business needs, and market financials.

NWSL is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions, including the recruiting, hiring, placement, training availability, promotion, compensation, evaluation, disciplinary actions, and termination of employment (if necessary) are made without regard to the employee's race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or on any other basis prohibited by applicable law.

National Women's Soccer League
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